Retailers have had an accelerating two years of “Annus horribilis”, and it will get worse. Those who fail to adapt to and address the shopping engagement expectations of the modern generation shopper, with always-connected mobile devices in hand, will continue to struggle and go out of business.

Understanding your target consumer is key, but this generational shopper demands an experiential engagement, with integrated omnichannel technology offerings.

Our opinion article addresses the key technologies changing retail, payments and the new shopper expectations. A hypothesis we draw is how the large retail payments experience could be saved by 5G Lighting, baked-in personal identity, automated loyalty and creative gifting solutions.